MATT SLOAN | Top 3 benefits of selling your home in the winter
Tuesday Dec 10th, 2019Share
Winter woes and large cash flows, Santa’s on his way! It’s time to buy or sell a home this winter, where forever memories can be made. Regardless of what you celebrate, Happy Holidays! Let me know when you’re ready to get into real estate today!
Even though conventional wisdom might claim that the chances of selling your home during winter are slim to none; for the strategic and daring ones, home sellers often capitalize on the benefits of selling real estate properties in the winter season.
With lower inventory and less competition, a faster sales process and other advantages, the winter months can be one of the most strategic times to sell or buy a home.
Here’s why winter is a good time to sell or buy your home.
HOLIDAY REAL ESTATE MARKET EQUALS LESS COMPETITION, WITH MORE SERIOUS BUYERS
Thanks to lower inventory and fewer homes for sale during the winter season selling or buying a home during the winter months can be one of the best real estate moves you can make.
The idea that the real estate market is tough during the winter and holiday months is quite simply, not true.
Think about it… Since Spring is such a popular time during the home-selling season, the housing market has an influx of options and can be volatile at times when multiple offers start flying around.
When you sell in the winter, you have the advantage of capitalizing on lower inventory. This means less competition from other units comparable to yours, and slimmer inventory overall. As a result, potential buyers have more curated home options to choose from — helping yours stand out in the crowd.
THE HOLIDAY REAL ESTATE MARKET ENCOURAGES A QUICKER SALES PROCESS
Time and time again, the question gets asked… Is the winter season a good time to buy a house?
There’s no denying that winter brings out more serious buyers overall.
Call it the weather or perhaps the time of year, but generally, most people try to stay warm and cozy inside. Because of this fact, buyers who are looking for properties in December through March are often looking to seal the deal and make a purchase so that they don’t have to wait until Spring and potentially risk losing the home of their choice due to ultra-crowded and intense market conditions.
Speaking of staying inside, the spring market often brings out window shoppers — rather than serious buyers (like we tend to see in the winter months).
With buyers and sellers in the winter months both looking to get into their new homes for the holidays or sooner, the sales process is often quicker and more streamlined too.
SEASONAL MARKETING ENHANCES THE EMOTIONS SURROUNDING THE HOME AND THE HOLIDAYS.
On the topic of seasonal vibes, showing your home during the winter months gives you an opportunity to demonstrate first-hand for potential home buyers just how well the property is designed to handle harsh climates and weather.
Features like a south-facing driveway to accelerate snow and ice melting, heat tape around the roof to minimize snow from collecting and a new furnace that was just installed are all huge home-selling factors that appeal to Canadian home buyers in the GTA.
Overall, when you sell your home during the holidays, you have lower inventory on the market and therefore face less competition, have access to more serious buyers and a potentially quicker sales process overall. It also presents a unique opportunity to maximize on seasonal marketing, and those warm and cozy vibes winter inspires when showcasing your home.
While the winter home selling process might mean that the air outside drastically drops in temperature, the Toronto real estate market doesn’t look like it has any intention of cooling down in 2020 or anytime soon… If you’re ready to get into the real estate market, let’s talk today!